Strategic Evaluation of McDonalds Essay Example | Topics and Well Written Essays - 2500 words

strategical Evaluation of McDonalds - shew Example.13 Appendices ...15 Executive summary Strategy is an necessary component in the management of corporate and little enterprises in the current competitive business environment. This paper looks at the McDonalds in terms of evaluating the physical com ranges strategy. From a national giant in the early days, the party today boats of international presence in about 119 countries and in effect estimated to be serving over 40 million clients daily well-nigh the globe. The paper evaluates both the inner and peripheral environments in where the company functions through the use of various valuation and analysis tools like PESTEL, SWOT and Porters generic forces among others. All these sum up the companys overall strategic position and what needs to be done to be able to counterpunch the various challenges that it might face in the process of implementing strategy. Strategic Evaluation of McDonalds Introduction Strategy is an essenti al component of any organization that operates in a highly competitive industry or market. Strategic management can be classified into three broad categories (Lynch 2012). The first category defies the primary(prenominal) aims of the organization and the formations it has developed to realize its objectives. The Subsequent category involves the identification of markets and exploring them in a way that guarantees competitiveness. The final categorisation involves the examination of the organizations main objectives, purposes or goals and how it intends to achieve them through established frameworks. This paper testament examine the various forms of strategic models by using a multi national food service... The historical position of this company has been of great admiration to many upcoming businesses. This is a corporation that has risen from the mid 1950s to become a valued player in the area of food service. The founder of the restaurant chains, shot Kroc has an exceptional b ackground and it is through hard work that this venture has become a household realise (Waldron 2010). From a national giant in the early days, the company today boasts of international presence in about 119 countries and in effect estimated to be serving over 40 million clients daily somewhat the globe (McDonalds 2012). In addition to this already massive statistics, the company has a net worth estimated to be around 25 billion US dollars. The company has been able to achieve this through properly speculate strategies and one of the organizations strategies has been the development new dishes and favorite fast foods to suit new tastes. In addition, the corporation has been capable in infiltrating the market by largely using franchises that account for 80% of its available stores (McDonalds 2012). To have a clear insight of how the company has been able to grow and the strategies it has employed, this paper will disassemble the company by use of various strategy evaluation mode ls.Strategic AnalysisThe approach apply in the strategic analysis of the organization will be in terms of four main areas or components of strategy analysis that includes the purpose, external environmental analysis, internal resource analysis and strategic formulation.