Morrisons Supermarket Essay Example | Topics and Well Written Essays - 2000 words

Morrisons Supermarket - Essay ExampleThese are backed up by hundreds of special offers for each one time (Morrisons, 2006 and Wikipedia, 2006) from discounts to buy one take one topped by the wide range of goods offered from their have label Bettabuy and Farmer boy to branded ones such as the overtaken and now defunct Safe bearing (BBC News, 2005) upmarket mathematical group products called The Best. Morrisons is generally acknowledged to cater to the lower end of the mainstream supermarket sector, offering value above choice and tribute quality, of which executive chairman Sir Ken Morrison was quoted as saying I dont know what a middle course of instruction shopper is, (Wikipedia, 2006).Morrisons manages its own commercial operation in-house from buying, packing, to distributing its fresh fruits and vegetables, meat products and fish, with their own temperature controlled warehouses, meat processing and fleet of transport.The fellowship now employs about 130,000 members of p rovide in stores, factories, distribution centres, and head office administrative functions. They also enthral a chunk of about 10 million weekly shoppers with their 360 stores across the nation.Morrison was founded in 1899 with a croak in Bradford Market selling egg and butter with its founder William Morrison inspired at innovating to lead the way in supermarket retailing. In 1958, the premiere town centre shop was opened, followed in 1961 by Victoria the first supermarket with 5,000 sq/ft of retail space selling fresh meat, green grocery, among other provisions, with a free parking.By 1967, it went usual, with the shares over-subscribed at 174 times. 80,000 investors cashed in. In 1971, the Hilmore House head office was opened and by 1976, new declare Cutler Heights depot became operational after taking over Whelan Stores. By 1980, Morrison opened its Farmer Boy factory and in 1988, the Wakefield distribution centre opens. In 1988, Erith Greater London store opened and by 19 99, the centennial store at 100th opens at Nelson.In 2001, Morrison Supermarket joined the FTSE 100 and by demo 2004, it merged with Safeway (Morrison, 2006).Marketing and CommunicationsEmploying the Market Street format that presents skilled butchers, bakers, fishmongers, pizza makers, among other well-versed staff to address its clientele, Morrison have successfully integrated among other trade strategies a home-based service to its customers. Other stand-out marketing offers include returns for volume orders, and bell ringing announcement of newly baked goodies.Morrisons maintain its own website for the internet-using consumers, clients and the public that can be viewed at