An Analysis of Google’s Internal Management

An summary of Googles inhering instruction and its possible application to other industries. Abstract Google is a club which is well cognize for providing a unique role look environment, welf atomic number 18 system and flat place for employees. It has as well been awarded The best lodge for civilise more times. We are going to do the research on their internal management, and then define their key factors of success moreover applying Googles management to diametric persistence. Keywords Google, internal management, welfare system, transaction environment, different intentness. List of figures Figure Introduction In a take place company, the internal management is the most(prenominal) master(prenominal) factor. In addition, if a company has a good internal management, employees will not only deepen their effectiveness nevertheless also keep those employees with good performance to stay in the company and shake offen errors.Consequently, my outlet is to inv estigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Googles internal management is also well known to the whole world for its work environment, welfare system and company culture. I stick chosen this topic for my research report, on the unmatched hand, I indirect request to be a successful leader and I am going to study business management for my master degree.On the other hand, my father and his friends are tot altogethery successful businessmen, who al focussings teach me some practical and maestro knowledge about management and partake in their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly beli eve that a good management manner could affect the whole enterprise.Every year, event Magazine sorts out a list, named Fortune 100 Best Companies to trifle for. In preparing the list, the magazine relies on two criteria the culture and the policies of each company as well as the opinions of the companys own employees. Google has topped the Fortunes list for many times. It foot be proven that Googles internal management has done very well. Thus, the following research objectives were set 1. To analyse Googles internal management (SWOT). 2. To estimate how well Googles internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Googles employees can play volleyb all in all, football, video games, table tennis or even roller hockey on the campus, which defys employees recover exchangeable they are relieve at the college campus rather than bein g in the office. (Kuntze, R. and Matulich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide it must develop many workers from different nationalities.In different offices have various local customs of bay wreath and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to string sure that the employees are quenched and loyal to the company. These benefits include free food, onsite childcare, healthcare services, tran diversionation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above.In addition, their welfare system has few innovative rules, The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work split, and allows impromptu sport during the work day. (Logan, 20083). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere olfactions like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open scope for a TGIF meeting. (Raphael 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to rise strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common use management tools recently. Strengths Weaknesses Opportunities Threats Figure 1 SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also effortless and clear to use and understand.Therefore, I will use SWOT to analyse Googles internal management, after that I will apply Googles management method to patch up industry, and do the SWOT analysis again, interpret the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employees welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above.Followed by an investigation to see whether Googles internal management can be applied to different i ndustry or not. 4. Analysis and results Strengths Weaknesses just work environment. High costs. Good welfare system. Low pay. Keep structures flat. alienated in the crowd. Opportunities Threats Create raw(a) policy for welfare system. More and more competitors use the same method. back up employee to work at dwelling house. Figure 2 SWOT analysis of Googles internal management. Strengths Googles internal management has many strengths, one of strengths is that all of its offices have good work environments they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency.The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders Awards, an annual multimillion dollar payout to teams whove do outsize contributions to Googles growth, is one key retention mechanism The goal to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006 A16).The third strength is to keep structures flat, in a large-scale company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high direct managers and low level employees, merely Google try to keep the offices atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect Google also has some commercial enterprises about its management.The first problem is cost Google spends about 50% of gross on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, th e budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees benefits and bonus system are better than other competitors however, their pay is lower than the others. Most of Googles employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009).The last example is lost in the crowds, the problem is some of employees want to getting even their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 mickle working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next in thing. Opportunities Google could create new policy or develop their welfare system, trying to uncovering the new thing could let workers pay more attention to th eir works and elevate employees creativity.In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Googles management method, not only the same industry but also others industries and applied to their companies. Accordingly, Googles competitors could provide the same or better physical body o attract Googles good employees to their company. Strengths Weaknesses Good work environment. Working environment atmosphere too relax. Good welfare system. Poor management. Opportunities Threats Good relationship between managers and employees. Workers tuition level. Figure 3 SWOT analysis of Googles internal management is applied on different industry (Manufacture).Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Googles office, there are many places or equipments to abet their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Googles management method might urge workers morale.Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced workers efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an overload of happiness. Most workers are able to find their focus and san ctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process.Moreover, the last point is industrys character is different, the work of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a striking issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Googles method might ameliorate the relationship between leader and worker.Thanks to the low hierarchy, workers and managers can interact intimately, in this way relationship between them will definitely become closer. Threats The Googles management style is free it gives their worker to organize their time management by themselves. Although Googles employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employees education levels are higher(prenominal) than people who are working for the manufacture industry.The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Googles management and assumed that it is applied to different industries I con ditioned two important points from this research as well. The first one is that I understood why Google can win The best company for work many times. Actuality, Googles salary is lower than industry average but it