Women in the Criminal Justice System

Wo men in the Criminal Justice SystemThe Canadian criminal justice trunk, an outwardly fair system of integrity and justice, is a perfect example of a seemingly equal situation, which turns out to be anything precisely for women (Gunnison et al., 2016, p. 32). The policies and programs imposed in the criminal justice system affect men and women in extremely dissimilar manners. In particular, both(prenominal) men and women are subject to bondage, but little attention has been given to the various needs and problems of remand women as opposed to those of men (PRI, 2012, p. 1). This omission is primarily due to the fact that women constitute a minority in most prison systems that are predominantly designed, organized and administered with the male population in mind (Gunnison et al., 2016, p. 26). As such, women in the criminal justice system face many problems whatsoever resulting from their lives prior to imprisonment, others resulting from their imprisonment itself. In orde r to understand how gender relates to evil and the criminal justice system, it is crucial to examine the situation of incarcerated women (Williams, 2004, p.6). Therefore, in this critical retain review, I willing analyze aspects of George Carons, Mouse on a String at the Prison for Women, paying close attention to its strengths and flunkes, and will consider any emerging themes and connections in relation to the relevant course material.Mouse on a String at the Prison for Women by George Caron is a personal narration of his time working(a) as a warden at the Prison for Women (P4W) in capital of Jamaica, Ontario. As the youngest warden in Federal Corrections at the time, Caron gives an inside view of life behind the nix for female offenders during the 1980s through the use of anecdotes, history and recollection. In his book, Caron recalls prison life and justice, as well as the many individuals that were incarcerated at P4W, particularly steering on an inmate nicknamed Mouse. This memoir is very thorough as it touches upon many aspects of prison life, including drugs, illicit weapons, relationships, violence and sex. Throughout, Caron portrays both the justices and injustices that are present inside the prison, from kind-hearted nurses that do more than expected to inmates abusing the criminal justice system to meet their needs.This book is truly fascinating and intriguing, partly due to the mystery surrounding female prisons, but mostly because of the greater themes that are entwined within the inmates stories. Several common themes that were portrayed include loss of freedom, compromise, fear and injustice. These themes were clearly evident in the transformation of some of the inmates and their journey towards redemption. In particular, Mary Ann, affectionately referred to as Mouse, embodied most, if non all of these themes as she progressed from a shy and insecure muliebrity inside the prison and emerged as a confident and educated woman on her ret urn into the community.A prevalent concept discussed in the course and give eared periodically by chant is the issue of dealing with mentally ill inmates. He states that some inmates entered the prison system and came with deep-rooted psychological and mental health issues and the prison environment was the final examination depository of those with scarred human frailties . . . (Caron, 2009, p. 177). According to research, female inmates are at higher risk of harming themselves or attempting suicide in comparison to men in prison, due to the higher level of mental illness and the harmful impacts of isolation from the community (Williams, 2004, p.7). Moreover, studies indicate that since a large proportion of women have mental healthcare needs, diverting them to a suitable gender-appropriate treatment program would address their needs much more effectively than the harsh environment of prisons (PRI, 2012, p. 6). This may also excuse some of the factors behind the suicide of Ashl ey Smith, who had mental health issues but was placed in solitary confinement (complete blood count News, 2013, p.1). This further relates to the conflicting dual mandates of corrections, where incarceration should both punish individuals and rehabilitate them. As discussed in class and based on supporting research, prison is not the proper environment for female inmates as they withdraw specialized mental-health facilities and trained professional mental-health staff to adequately address their needs (Gunnison et al., 2016, p. 286).In addition, female Aboriginal offenders are a key course field that is also discussed by Caron. He mentions how he was saddened to see so many Aboriginal women in prison with backgrounds of poverty, un interlocking, poor health, and alcohol and drug abuse (Caron, 2009, p.15). Carons observations are supported by recent research which found that factors like education, unemployment and poor living conditions are directly associated with arrest and inc arceration of Aboriginal women in Canada (Gunnison et al., 2016, p. 84). Studies of institutions crossways Canada found the Aboriginal group to be less educated, more dysfunctional and from more aberrant family backgrounds than the non-Aboriginal group. Moreover, according to the 2011 Statistics Canada data, 22.7% of Aboriginal people aged 25 eld and over had not completed high school and that year, the unemployment rate among Aboriginal people was 13.9%, compared to 8.1% among non-Aboriginal people (Scott Smith, 2011, p.1- 2). The vast majority of inmates had dependents but no steady employment and considerable prior involvement with the criminal justice system. Furthermore, Wesley (2012) found that Aboriginal women reported more physical abuse and suicide attempts in their lives than non-native women (p. 3-4). Essentially, the needs of Aboriginal peoples, who are systematically overrepresented in all aspects of the criminal justice system, are not being adequately addressed in the traditional prison system (Wesley, 2012, p. 6). Supported by the Native womens suicide in P4W, female Aboriginal offenders needs were not met then and based on recent research, they are not being met now either (Caron, 2009, p.15).All texts carry perspectives and biases, so it is accomplishable that the author of this book already had some preconceived notions about prison and unconsciously or consciously wrote those notions in his book (McCullagh, 2000, p. 39). The author is a young male with a native background and this can affect how he views prison and consequently how his story is written (Caron, 2009, p. 15). Some voices that are missing from the book are the voices of the inmates, as their stories are simply told from the authors point of view. As such, it would be interest to read some of the inmates own thoughts and beliefs regarding life inside P4W without the authors personal interpretation.Before reading this book, I already had prior experience volunteering with of fenders and programs in prison. As such, it is possible that my pre-conceived notions and beliefs regarding incarceration may have impacted my interpretation of the book. Also, I grew up in a culture where it was very rare that a woman would pull an offence, much less be incarcerated. Therefore, I have a very different perspective of female criminality and incarceration than the author.As previously mentioned, this book is very interesting and I enjoyed reading it. I thought that an important component of the book is that the author did not avoid revealing tragic events that occurred and presented the candor of incarceration through the perspectives and stories of different inmates. This allowed a much more immersive and engaging experience for the ref. Some the parts that I disliked were the authors occasional crude definition of the female inmates. This seemed to sexualize the inmates as there were repeated comments about attractiveness and breast size. For example, the author describes one of the inmates as a very attractive twenty-eight-year-old woman with long, blonde hair and large, firm breasts. She was a sexy woman who used her assets well (Caron, 2009, p. 60). Nevertheless, I would recommend the book to anyone interested in womens prisons, whether for educational purposes or casual reading, as it gives a good account about the P4W and life behind prohibit for female inmates.This book had several key strengths that made for a memorable reading. A particular strength is the depth of emotions that the proofreader is exposed to through the unique writing style of the author. The author wrote in such a way that the reader was emotionally invested in the inmates and could only anticipate what happens to them. For example, Mary Anns background story allowed the reader to have a glimpse into her past and destiny that led to her criminality (Caron, 2009, p. 48-50). This allowed the reader to sympathize with Mary Ann and understand that while the crimina l act itself is wrong, Mary Ann was only a confused and vulnerable woman at the time. This observation is important as it is very common that some matters are depicted as being solely black or white. However, aft(prenominal) reading the personal story of Mary Ann, it allows for the possibility of a gray area different apart from the seemingly only two choices available. Moreover, throughout her story, the reader witnessed the immense growth that Mary Ann went through as she acknowledged her mistakes and sought for forgiveness. By the end of Mary Anns story, she had transformed from a mere statistic of female pique to a real individual in the eyes of the reader.Another strength of the book is the many facets of prison life that are mentioned. The author discusses both judicial and illegal events that occur inside the prison, allowing for a more thorough understanding of the reality of prison. Some of the actions of the author may be considered as illegal and overstepping his bound as warden, but the reader is able to clearly see why the actions may be morally appropriate, if not legally. For example, the author arranged for beer to be smuggled inside the prison in order to treat an inmate who was medically ill (Caron, 2009, p. 77). This was illegal as no alcohol was allowed inside the prison, but it allowed the reader to recognize that the prison staff truly wanted to help inmates despite the possibility of punishment.Despite its strengths, this book also had some weaknesses. A major weakness of it was the lack of discussion regarding the incidents that contributed to P4W being closed. During the time period of the book, there were many external complaints and reports written petitioning for the closure of P4W (Arbour, 1996, p. 31). However, despite the significance of these complaints, the author did not mention at all any problems that may warrant the closing of the prison. One would assume that something this important should have been discussed in length or at least(prenominal) mentioned in the book.In conclusion, Mouse on a String at the Prison for Women by George Caron is a fascinating account of life behind bars for female offenders at P4W. Discussing female criminality, one cannot stop mentioning their lives after being sentenced. Thus, it is important to look at incarcerated female offenders as a unique subset of the anger population and should be treated as such. This is why Carons memoir is important as it allows the reader to get a glimpse into how gender intersects with our understanding of crime and the criminal justice system.ReferencesArbour, L. (1996). Commission of Inquiry into Certain Events at the Prison for Women in Kingston (Commission of Inquiry into Certain Events at the Prison for Women in Kingston (Canada), Solicitor General Canada). Ottawa, Ont. Public Works and Government Services Canada.Caron, G. (2009). Mouse on a string at the Prison for Women. Renfrew, Ont. General Store Pub. House.CBC News. (2013). As hley Smith coroners jury rules prison death a homicide. CBC News. Retrieved March 21, 2017, from http//www.cbc.ca/news/canada/new-brunswick/ashley-smith-coroner-s-jury-rules-prison-death-a-homicide-1.2469527Gunnison, E., Bernat, F. P., Goodstein, L. (2016). Women, crime, and justice balancing the scales. Chichester, West Sussex, UK John Wiley Sons.Mccullagh, C. B. (2000). Bias in historic Description, Interpretation, and Explanation. History and Theory, 39(1), 39-66. Retrieved March 21, 2017, from http//thedailyjournalist.com/wp-content/uploads/2014/01/Bias.pdfPRI. (2012). Access to justice discrimination against women in criminal justice systems. Penal Reform International. Retrieved March 20, 2017, from https//www.penalreform.org/resource/access-justice-discrimination-women-criminal-justice-systems/Scott, K., Smith, K.. (2011). Aboriginal peoples. Retrieved March 21, 2017, from http//www.statcan.gc.ca/ pub/11-402-x/2011000/chap/ap-pa/ap-pa-eng.htmWesley, M. (2012). Marginalized The Aboriginal Women s experience in Federal Corrections. Retrieved March 19, 2017, from https//www.publicsafety.gc.ca/cnt/rsrcs/pblctns/mrgnlzd/mrgnlzd-eng.pdfWilliams, L. M. (2004). Women, crime and the criminal justice system. New York, NY Feminist Press at the urban center University of New York.

Marketing Strategy of Big Bazaar India

Marketing Strategy of w on the wholeoping bazar IndiaIn this assignment, I have described its marketplaceing strategies and promotional activities.The assignment is based on the effective trade outline which influences customer to purchase a product of cock-a-hoop funfair helps to understand the effect of marketing outline which is responsible for attracting customer towards big bazar.The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The selective information collection approach adopted was experimental research. mountainous fair is the fastest growing and most successful Retail chain in India. queen-sized bazaar is the first sell chain to be started in India and is the largest until now. In the later part of the assignment I have applied 4Ps marketing strategy to extend to tongue to that how epic Bazaar has reached from introduction stage to growth stage and observed via some points that this company is right now in growth stage of crossway Life Cycle model. I have overly analyzed the SWOT showing how this company do its brand more effective. I have likewise described some suggestions to improve its brand reckon towards customers.ContentsINTRODUCTIONBIG BAZAAR is a name renowned in Retail. It is now a brand image in private sell sector. Wal-Mart is the sell stack aways of USA and is known completely over the world for its fashionable and affordable materials and is known as unrivaled of the stovepipe in its field, big bazaar suffer be said as the Wal-Mart of India running a chain of more than 100 retail stores in India.People around the province thinks that big bazaar is inspired from Wal-Mart and it is quite obvious to think as Wal-Mart is world leading chain of retail shopping but actu e very(prenominal)y the idea of big bazaar came to the CEO Kishore Biyanifrom a 25 years old store Saravana which was owned by a family and transactioned on the philosophy of down in the mouth margin high turnover.Fol measlying its slogan of isse sasta or achha kahin nahi(Meaning foundationnot find rubbishyer and better than this anywhere) it provides the consumer with the best of the materials at a rate slight than rest of the market. whacking bazaar is the subsidiary of future(a) Group, Pantaloons Retail India ltd.The brain behind big bazaar is the CEO of Future Group Mr. Kishore BiyaniFuture concourse is has sundry(a) brands like Pantaloons, F123, Copper Chimney, Etam, Staples, One Mobile, Urbana, Brand Factory, LootMart, HomeTown and Central. bear-sized bazaar covers either parts of India including the metro cities Kolkata, Delhi, Chennai, and Mumbai. giving bazaar started with its first store in Kolkata, west Bengal in 2001 and now owns more than 100 stores all over India making itself the fastest growing retail chain in India and leaving all its competitors behind.WHY BIG BAZAAR?Ind ian retail sector is witnessing unrivalled of the most hectic Marketing activities of all times. The companies argon fighting to win the wagon of customer. in that location is always a first mover advantage in an upcoming sector. This advantage goes to BIG BAZAAR in India. It has brought about many changes in the buying behavior of muckle as Big Bazaar provides all items in one roof at blue rates.The consumers privilegeences argon changing they ar moving from shops stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has booked that uniqueness has succeeded in attracting customers.The promotional activity of the company, which famous as Less Price than others as it saysNobody Sells Cheaper and Betteris made its place in minds of customer. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them gross sales Promotions is one of the leading activity or unique among all other activities has high influence on the customer walk-in.OBJECTIVESTo know the effective marketing strategy which influence customer to purchase a product of Big Bazaar.To know the marketing and promotional strategy of big bazaar.How Big Bazaar Establish and maintain its position in retailing through promotion.LITERATURE REVIEWRELATED CASE STUDYA gang of case studies have been done in the beginning on this topic and its different aspects as my focus is on leading towards success through the low cost strategy which is followed by big bazaar, one of them is described belowBuilding brand through challengeIn 2001, PRIL opened its first Big Bazaar, a 30,000 square feet store in Kolkata. The major(ip) USP of the Big Bazaar, store was low pricing. These stores offered the best bell p roposition to customers.As part of this, the stores focused less on branded items and more on unbranded products with the same quality as branded ones, at a much cheaper rate. Commenting on this, Biyani said, We are not in the business of selling ambience, but in the business of giving the best possible deals to our consumers.The first food Bazaar was set up in Lower Parel in suburban Mumbai in 2001. Food Bazaars represent PRILs foray into yet another value retailing business, focusing on food and grocery products. These stores were designed based on PRILs understanding of the horny and rational needs of Indian housewivesThe tremendous success of the Pantaloons, Big Bazaar and Food Bazaar retailing formats, easily made PRIL, the 1 retailer in India by the early 2004, in terms of turnover and retail area occupied by its outlets.In the fiscal year ended June 30, 2003, PRIL increased its retail area by 66% to 586,000 sq. ft and reported r compensateues of Rs 4.45 billion, a 56% incre ase over fiscal 2002. Its net profits rose by 63% to Rs. 114.1 million in fiscal 2002-03, over the previous year.Big Bazaar has positioned itself as a value for money proposition for Indian family retail store. They treasured to promote Big Bazaar as a retail store which gives its customers maximum advantage over other retail stores by catering to all their needs bud pop off wise and income level wise.Sabse Saste 3 Din(the cheapest 3 days) brain child ofMr. Sadashiv Nayak, President Big Bazaar and Rajan Malhotra, President Strategy and Convergence, Big Bazaar, gestate that Consumers are always looking for best value for their money. Big Bazaars Sabse Saste 3 Din is a great opportunity for them to save money and gets best products at the best possible costs. These three days have come to truly signify freedom from high prices for consumers in the country.Maha Bachat ( save money) was introduced five years tail ( in the year 2006 ) and it is still running very successfully. It is known as one of Indias mega shopping campaign.Continuing its efforts to provide the best shopping deals and savings to Indian consumers, Big Bazaar is always set to practice Republic Day and Independence Days shopping, truly memorable, with rock bottom prices, best possible discounts and mega offers. apart from the flagship Big Bazaar and Food Bazaar stores, other future group retail formats like Furniture Bazaar, Electronic Bazaar, Depot, and Home Bazaar stores are withal a part of this mega campaign. From daily household needs of food and grocery to apparels,RETAIL INDUSTRY IN INDIAIndia has one of the largest material bodys of retail outlets in the world. Of the 12 million retail outlets present in the country, nearly 5 million sell food and related products. Thought the market has been dominated by unorganised players, the entry of domestic and international organized players is set to change the scenario. Organized retail segment has been growing at a blistering pace, exce eding all previous estimates. According to a study by Deloitte Haskins and Sells, organized retail has increased its share from 5 % of total retail sales in 2006 to 8 % in 2007. The fastest growing segments have been the wholesale cash and carry stores (150%) followed by supermarkets (100%) and hypermarkets (75-80%). Further, it estimates the organized segment to account for 25 per cent ofthe total sales by 2011. India retail persistence is the largest industry in India, with an employment of around 8% and contributing to over 10% of the countrys GDP. Retail industry in India is anticipate to rise 25% yearly being driven by strong income growth, changing life styles, and favorable demographic patterns. It is expected that by 2016 modern retail industry in India leave be worth US$ 175 -200 billion. India retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8 % is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$21.5 billion by 2010 from the current size of US$ 7.5 billion. Shopping in India has witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that thither are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof.India retail industry is progressingwell and for this to continue retailers as well as the Indian government will have to make a combined effort.4PS OF MARKETINGMarketing is the promotion of products, especially advertising branding. Marketing practice tends to be seen as a creative industry, which includes advertising, distrib ution and selling.Marketing mix is a deciding factor in formulating marketing techniques for the success of a particular brand, commodity or company. The components of marketing mix areProductPricePlacePromotionhttp//marketingroi.robinsonmaites.com/wp-content/uploads/2010/01/4ps.gifSource http//notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/PRODUCTBig Bazaar offers the maximum human body for every category of product. The product is the same in every store in the metropolis but the brand options are more in Big Bazaar and the quantity for each product is not limited to large packs only. The commodities sold by the retail chain includes its own products which get a lay distribution network. The own products of Big Bazaar include My World fashion magazine which is not available anywhere else. So costs are very low for such products.PRICEPrice is the critical point in a competitive industry. Big Bazaar works on a low cost model. It considers its discounted price a s its USP. There is an average discount of 6-8% on all items in respect to their MRP. Prices of products are low because it is able to secure blood line directly from the manufacturer. There are huge synergies in terms of bulk purchasing, transportation and central warehousing. These all factors are very helpful for the retailers to keep low prices.PLACEPlace means the spot of the business. Big Bazaar has always worked on cheap locations. It targets semi-urban population with its placement. Its strategy is to find a low-cost location and it never goes for hot spots in the city. It relied on promotional activities to make up for unattractive locations. Another strategy used by Big Bazaar to overcome location disadvantage is use of internet. It has launched a merchandise retailing website www.futurebazaar.com which targets high-end customers ready to use credit cards. The promotion of this website is done through advertisement on Google. The website is put as sponsored link.PROMOTIO NBig Bazaar has huge promotion budgets. The biggest idea behind all advertisements is to make people do bulk shopping. There are 2 types of promotional strategies of big bazaar. One is the advertisement which promotes the brand and creates awareness towards people. It is not targeted at promoting each store but only creates an image of Big Bazaar as low-cost shopping option. The store has advertised through TV, road shows and also started reality show-typed promotional campaign The Big Bazaar Challenge. Promotions like Sabse Sasta Din(Cheapest Day) are a very successful strategy to get good results. In this products across categories such as furniture, electronics, utensils, apparels and food products at the worst possible prices, coupled with attractive promotional schemes. Some of the most attractive offers being a 20-litre branded microwave oven with grill for Rs 2,399, jeans and trousers for Rs 199 and HCL laptops for Rs 22,800.Buy 2 hold up 1 Free types of promotions are very common. Original prices are cut down and unseasoned prices are shown, of which customer takes quick notice. There are homage schemes which reward regular clients.CURRENT POSITIONING STRATEGY OF BIG BAZAARBig Bazaar is holding a strong position in the market and is growing very fast. It captures the maximum Indian market and with a strong financial background and it has to go a long way through.The low price strategy it is successfully running its business all over India and is still growing bigger and bigger. The following graph shows the Product Life Cycle of Big Bazaar which is currently at the growth stage.Source http//www.coolavenues.com/know/mktg/ravi-big-bazaar-14.phpLooking at the product life cycle of big bazaar it can be seen that it is in the growth stage at this point of time and still have a lot scope to grow.It is said thatCheap prices are a luxury for the rich but a necessity or a need for the poor.So Big bazaar has understood the need of a large population of the upper philia class and middle class people of the country and in fact no matter how rich a soulfulness is wherever he/she can get good brands at a cheaper rates they will be attracted towards it whether an average or a rich person. belongings STRATEGYBig Bazaar strive to foster a feeling of well-being in their employees through care and respect, Big Bazaar have several(prenominal) structured processes including employee mentoring and grievance management programmers which are intended to facilitate a friendly and cohesive organization culture. Off -site activities are encouraged to improve social relationship. Big Bazaar also acknowledge the efforts exerted by their employees by organization an annual celebration called Pantaloon Day where Big Bazaar recognize employees who have shown extraordinary talent, sincerity and dedication. Big Bazaar have implemented an employee suggestion programme called Prerna wherein the employee can give their suggestions. Every quarter the best su ggestion received per geographical zone per format is awarded prize called Golden Cap.BIG BAZAARS NEW MARKETING STRATEGYBig Bazaar has launched new marketing strategy which is based on second Marketing. Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear-down the enemy by a long serial publication of minor attacks, using principles of surprise and hit-and-run tactics. Attack, retreat, hide, then do it again and again, until the competitor moves on to other markets. Guerrilla force is divided into small groups that selectively attack the target at its weak points. In the world of cut throat competition, corporate use extension of the same strategy in marketing. incorporated like Pepsi, Coke etc have been using the same for quite some time now and the latest entrant is our very own Future Group- Big Bazaar, Future Bazaar, Pantaloons, e Zone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and T atas Westside. In order to do the same, Future Group have come up with 3 catchy and cheeky ad campaigns which surely do catch our eyes and surely one bank building resist appreciating the same.ADVERTISING THE ESSENTIAL OF BRAND BUILDING PROCESS-Advertising is an essential component of brand building. The advertisement and brand buildingis done through various ways, the techniques used areTag-lineBig Bazaar tag-lines are the key components of advertising. These tag-lines aremodified according to demographic profile of customers. These catch-phrases appeared onhoardings and newspapers in every city where Big Bazaar was launched.Print AdsBig Bazaar newspaper advertisements are present just before launch of any newscheme.TV AdsKishore Biyani spends a lot of money in brand building exercise. Big Bazaar commercials are shown on various channels in India. Presently, Fashion at Big Bazaar commercial is aired.Road-side AdvertisementsBig Bazaar bill-boards are displayed on prime locations in variouscities as a brand building exercise. They display the catch-phrases now-a-days.radio receiver AdsThis technique is used in cities like Sangli (Tier 1 / Tier 2 cities).Now-a-days, it is replaced by advertisements on FM channels. This informs customers about all new happenings atBig Bazaar.For exampleThe departmental store chain Big Bazaar has launched a commercial sometime back to promote The Great Exchange Offer. The commercial portrays how customers can exchange any old and broken items (junk) and get new products at a discounted price from Big Bazaar.Customer can get the amazing prices for junk. The calendar month of January and February is generally a low-key affair in terms of customer footfalls and revenue generation. Innovative, out of the box promotions is one of the effective ways to draw customer attention and shore up the revenue. Historically Exchange schemes have been used to induce better sales it also has a strong appeal with the Indian mindset of getting value even for their junk, states an official release from Big Bazaar.SWOT ANALYSISStrengthsMaximum number of varieties People prefer those places where they can get the maximum products they need and Big Bazaar provides vast range of products under one roof helping in attracting customer and their family to shop together and bang the experience.High brand equity Big Bazaar has created high brand equity through its promotions and marketing it has created a different image for its products as the cheap and best.Largest chain of retail marketing in India Big Bazaar is the first retail chain to be started in India and is the largest and successful until now.High capacity investing Big Bazaar offers 1,70,000 products and owns more than 100 retail stores all over India and has the strong financial background as being the subsidiary of future groups which owns the pantaloons which is one of the biggest the industries in mens wear in India and have its work is spread all over India. Future gr oup is one of the leading groups in India.Everyday new promotions and schemes of low prices and discounts Big Bazaar always offers new schemes of low prices and gives discounts in products like Big Bazaar offers the sabse saste 3 din ( the cheapest 3 days) in which it offers the terminal of prices than other days.Facilities like online booking and delivery of goods It is not just a chain of retail shopping but also provides online shopping facility to the consumers.WeaknessesOver pushed During offers, promotions and even on weekends the place is overcrowded with people and sometime even there is the situation of closing the store due to it.Checkout can be extremely thudding There can be seen a long queue on the billing counters making the consumer wait for hours due to the slow service and the crowd.Perception of low price=low quality Generally people think that if any product has low price then the quality of the product will be low as they think quality comes with price.Targets at the middle class and upper middle class only It targets at the middle and upper middle class due to which it ignores the upper and elite class people as they are the cream of the society who are ready to pay any price for the quality and product they need.OpportunitiesBig Bazaar can enter into production of various products due to its in depth understanding of customers tastes andpreferences.Nowadays people prefer going to one big store and buy everything instead of visiting different places for different items and waste time. So Big Bazaar can go the business in smaller cities as there is a lot of opportunity.Lot of potential inthe rural market.ThreatsHigh business risk involved Big Bazaar investment is very large so it is obvious that there is high business risk involved.Lot of competitors There are a lot of countries which are planning to enter the Indian market like Wal-Mart, Carrefour and Tesco which is a big threat to Big Bazaar.Less Parking Space Customers are not satisfi ed with the parking space availability provided by Big Bazaar. Hence its a threat of Big Bazaar as it may receptive its customers because of less parking space availability. In holidays it will be very difficult for customers to park their vehicle in Big Bazaar. uncoordinated retailing Unorganized retail stores are a threat to the business of big bazaar as now also people prefer to go to the local stores which are convenient enough for them.COMPARITIVE ANALYSISBIG BAZAAR V/S VISHAL MEGA MARTVishal Mega Mart ( FOR DETAILS REFER APPENDIX)FieldsBig bazaarVishal mega martPriceBig Bazaar prices are very low because its adopt the low price marketing strategy.Vishal Mega Mart prices are not low because they give whatever is market price.ServiceBig Bazaar services are not quite good as billing problem due to crowd and less parking space.Vishal Mega Mart does not face these kind of problems as its not overcrowded.AmbienceProduct signifierBig Bazaar has lots of variety in every category of products. In Big Bazaar people can find almost everything.Vishal Mega Mart dont have so much varieties as it is smaller than Big Bazaar.ConvenienceBig Bazaar has always worked in cheap location so that it is very convenient for the people to go to the Big Bazaar rather than going outer of the city.Vishal Mega Mart also works in low cost loacation but it is not so much everyday in comparison of Big Bazaar as showrooms of Vishal Mega Mart are less than Big Bazaar.Shopping experienceIn Big Bazaar people can buy the maximum variety of products of every category under one roof helping in attracting customer and their family to shop together and have sex the shopping experience.Vishal Mega Mart also provides the products under one roof but there is not so much varieties so that customers dont attract so they can not enjoy their shoppingsProduct qualityThe product quality is good in Big Bazaar because people can find cheap and best things in Big Bazaar.The product quality is also good in Vishal Mega Mart but the prices are very high.RECOMMENDATIONSBig bazaar should keep offers in regular intervals so that there should not be a long term gap, because offer is the most influencing factor which is responsible for customer purchase decision.Big bazaar should start emphasizing more on internet shopping along with the formal retail shopping because a large population of the country likes to shop online in order to save time.Along with the different discounts and offers it should pay attention towards the students and provide some offers for them also because half of the Indian population is of youths and students.It should work on its billing counters and customer service in order to solve the problem of long queues and waiting customers.CONCLUSIONBig Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and cordial relationship with its customers. It is also very intending to built long-term relationship with all its stakeholders, which i s very essential for a successful business venture. It is observed that the organization hierarchy is professional as all the departmental Managers directly report to the store manager who in turn reports to the Zonal Head. Big Bazaar, with 25 years of experience in the field of weaving textiles, is the leading Apparels and fashion design fabric company.There exist a healthy and positive relationship between employees and managers. The employees accept their responsibilities wholeheartedly, accept that it is their responsibilities to carry out a part of the activities of the company and they will be held accountable for the quality of their work. It is found that more than 60% of employees are of the age group of 20-35. Fromthis it reveals thatcompany is having young and energetic workforce who are very creative, anxious and also very determined to grow in their career and in turn helping the company to grow. Working environmentis good and also the various facilities provided help s in motivating the employees. The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and the lower class customers come to enjoy the whole shopping experience.Moreover the customer friendly ambiance and the organized retailing of products also make Big Bazaar one of the successful retail industries in India.REFRENCESAbhay, 2008. Big Bazaar. Online Available at http//ekikrat.in/Big-Bazaar Accessed 23 parade 2011.Admin, 2009. Marketing Mix. Online Available at http//notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/ Accessed 18 March 2011.Berry, T., 2008. How to Perform SWOT Analysis. PaloAltoSoftware,Inc.Bhasin, R., n.d. Big Bazaar Case Analysis. Online Available at http//www.slideshare.net/pushpa14/big-bazaar-case-analysis Accessed 29 March 2011.Bhatia, H., 2010. Big Bazaar. Online Available at http//business.mapsofindia.com/india-retail-industry/companies-growth/big-baz ar.html Accessed 21 March 2011.Cook, S., 2011. Big Bazaar India. Online Available at http//goindia.about.com/od/shopping/gr/big-bazaar.htm Accessed 20 March 2011.FutureBazaar.com, 2010. Future Bazaar India Ltd. Online Available at http//bigbazaar.futurebazaar.com Accessed 24 March 2011.Group, F., 2008. Future Group. Online Available at http//www.futuregroup.in/home.asp Accessed 22 March 2011.Gupta, N., 2010. Big Bazaar Maha Bachat. Online Available at http//www.indiasummary.com/2010/08/11/big-bazaar-5-days-maha-bachat-sale-from-big-bazaar-india-august-2010-for-independence-day/ Accessed 25 March 2011.Kotler, P., n.d. In Marketing Management. twelfth ed.Kumar, V., 2010. Promotional Strategy of Big Bazaar Maintaining the image in Retailing. Online Available at http//www.skylinecollege.com/blog/dissertation/promotional-strategy-of-big-bazaar-maintaining-the-image-in-retailing Accessed 19 March 2011.Malhotra, R., 2008. Big Bazaar Indias strong Retail Story. Online Available at http// www.moneycontrol.com/news/business/big-bazaar-%E2%80%93-india%E2%80%99s-real-retail-story_358768.html Accessed 26 March 2011.Mital, D., 2010. Big Bazaar a Review. Online Available at http//www.chillibreeze.com/articles/Big-Bazaar.asp Accessed 27 March 2011.Rakesh, 2011. Big Bazaar. Online Available at http//www.pantaloonretail.in/fashion-bigbazaar.asp Accessed 20 March 2011.Raman, A. Winig, L., 2006. Big Bazaar. Harvard Business Review, p.23.Rao, V.S.R., 2010. Big Bazaar. Online Available at http//www.citeman.com/11184-big-bazaar/ Accessed 28 March 2011.Sankar, M., 2009. Big Bazaar The hypermarket. Online Available at http//articles.besttofind.com/a-1462/business--finance/big-bazaar-the-hypermarket.html Accessed 26 March 2011.Sumesh, 2008. Sasta Shopping. Online Available at http//www.sastashopping.com/search.aspx?search=big-bazaarallwords=true Accessed 25 March 2011.

Dress For Success With A Wardrobe Engineer Fashion Essay

Dress For Success With A Wardrobe Engineer Fashion EssayAs a Wardrobe engineer, I leave alone show you how to save, and which articles that whitethorn be the wrong color or style with the tricks of the trade I create learned through tried and true situations. Most importantly, I essential to teach my clients how not to throw away good money on clothes that end up in the back of the closet. I promise that you will save more money by consulting a wardrobe engineer..With Dress for Success, people who are important will be drawn to you, and they will examine immediate credibility and respect. It is no small thing that the vertically challenged man has attained the title of Mens garments store Manager. As a wardrobe engineer, I like to try new grooming products, and shake off my hair cut every week, just to keep a neat and clean appearance. I bust a very basic wave style and dont need to spend too much time styling my hair.I studied the laws of coloration and clothing as camouflage at Hart Schafner Marx University. The company is the founding entity of what is known today as the Hartmarx Corporation. It has a 119 year heritage as the leading American clothing manufacturer and marketer. I learned that what you wear can make you grammatical construction happy or sad, younger or older, dynamic or dull. I have found out that successful people radiate happiness, health and energy. They never look, tired, sad or ordinary. They have taken the time to find out what makes them look better, so that they always dress for success. During my 35 year menswear career, I was successful in starting men on the road to transforming their image and attitude. I have consulted on the colors styles and accessories that make men look more powerful and dynamic. With dress for success, doors have been opened for me magically, and I was accorded immediate credibility and respect in the Mens clothing industry. Stop playing Russian roulette with your image. Dont wait another minuteto t ake control of your image and your life.

Reducing Space Exploration Will Not End Poverty :: Space Exploration Essays

Space exploration has advanced a lot through the last years. Speci entirelyy in the heatless War, where the United States and the Soviet Union competed between them and invested a lot in this field. Since then, U.S.A. kept on with this project of sending ships into outer space and exploring through the ageless universe looking hopefully that something would appear. Millions are spend in these projects, but are they really worth it? Millions of plurality are living in poverty, ravenous to death, and this imperialist countries couldnt care less for them, and are spending huge amounts of their budget on sending some space ships to vague across the universe. As if this could make a difference. They only feel superior by being the only ones who once stuck a flag on the useless little woolgather we have near us. These countries should reconsider this. By doing this they make us think that there are no problems, so why not? - Lets expand to new(prenominal) planet. But, this imperialis t mind they have is what makes them take these decisions. They only want to be the best and if the rest is worst, even better. Maybe their country is fine, low rates of unemployment, people are happy and proud of being part of this developed power of the first world, but meanwhile, while they send space ships to Jupiter, there are another(prenominal) countries who cant even have access to Internet, and there are millions of people who cant take home a piece of net income to feed their starving family. Do you think this is fair? Well, I dont. I think that the capitalist world in which we live in has do the line between the rich and the poor wider, and it will continue to be like this as long the system remains the same. As the rich reach richer, the poor become poorer. And Im not only talking about this case in particular, it happens all the time. Wealthy people have the resources to engender their money, but poor people have to manage with picking up cartons from the streets be cause they dont have any education or resources to obtain their nourishment through other way. And the N.A.S.A built the new and ultra modern space ship which costed US$ 93,124,235 millions of billions of dollars and burned in the air causing the death of all he triplets who god only knows what they were doing there.

bridal shower :: essays research papers

ScheduleA shower usually lasts ab come on 2 hours. Here is a "typical" schedule      Greet guests - serve light appetizers       squander each guest introduce themselves and identify how they know the bride      Play 2-4 shower games. It is good to play games at the beginning as icebreakers.      Serve food or provoke guests help themselves to a buffet.      Give party favors to guests as they leave. Ultimate Memory Gamecontributed by AlyssaThis champion is a sure-fire hit describe your guests youre now having a memory game. Do NOT say "memorize whats on the tray". Have the bride or mother of the bride come out with a tray or platter of kitchen untensils and other related items. Have her walk fairly slow around the room to show all the guests what is ace the tray, then walk out & stay in another room. Then ask the party guests to grab a notepad and start to writ e down....what the bride or mother of the bride was wearing This one will bring a few moans, but its fun & the ultimate test of memory It works best as the first game. The one with the most correct answers (types of clothing, colors, etc..), is the winner.Bridal Pictionarycontributed by LoidaWrite down as many names of things associated with weddings and brides on slips of paper. Put the slips into a bag. Divide all of the guests into two teams. One person from each team gets a chance to draw the word on a slip of paper pulled out of the bag, and the team must(prenominal) venture what is being drawn in one minute. If the team drawing doesnt guess the word, the other team gets one minute to guess it. As they guess correctly, each team gets a point. The winning team with the most correct guesses wins the prizes.I want to see you...contributed by Salina B.Have everyone write down on a piece of paper something theyd like the bride to do (ie. sing a song, bark like a dog, etc) and put their name on the paper. Then father everyone give their papers to the bride. Once they are all received, as the bride reads the name of the first person and what their request is, inform everyone that the brides request is to have everyone else perform what they have written. Watch everyones faces as they think of what they wrote. Its a blast

Free Essays - Escape from Reality in A Farewell to Arms :: Farewell Arms Essays

Escape from Reality in A Farewell to Arms   In Ernest Hemingways A Farewell to Arms, Fredric Henry gets involved with Catherine Barkley to escape the craziness of war. Frederic loves Catherine. Catherine loves Frederic. The extreme situation of war and fate allowed both of them to be thr have got together and fall in love. This love for one early(a) was an escape into another world for Frederic. It provided him emotionally with a private place, where he could go to separate and evade the horrible realities of war occurring in and around him. Under any other normal circumstances this love probably would have never happened, but the pitcher had the curve ball in for Frederic from the first throw. He wanted him out.   From the beginning, Frederic and Catherines race started in a strange state. Frederic knew Catherine was a little cooky, but he still continued to pursue her. He did not even love her at first, but he still needed a way of escaping his present situation, so h e decided what the hell, and went after her. Plus, he really didnt think he had anything to loose. There were no bet named from the start. He didnt really care if he lost anyway.   I did not love Catherine Barkley nor had any idea of loving her. This was a game, like bridge, in which you said things instead of playing cards. Like bridge you had to pretend you were playing for money or playing for some stakes. Nobody had mentioned what the stakes were. It was all right with me. (Hemingway, 30-31)   But this is where Frederic made his mistake. He kept his distance from right and wrong regarding war and love. He had separated himself from war and seemed to have no place in it at all, mentally or physically (for example when he is in the hospital in Book Two). But when Aymo is killed by his own army, Frederic discovers the reality that he is not really separated from this event at all. He is very much part of this war whether he likes it or not.   At this point, he seem s to go a little crazy himself and gets scared. He needs a way to escape immediately and ends up separating himself again through love. Frederic had not been prepared for the stress and pressure of the reality he had faultily deluded himself from.

Exploring the Hindu Religion Essay -- Philosophy Religion Essays

Exploring the Hindu ReligionThe literary argument everyone is a Hindu is an extremely broad one that is open to often interpretation. This owes partly to the fact that Hinduism itself is a broad and vast religion with many ways of following. In this paper I seek to explain that the statement everyone is a Hindu is a worthy one because Hindus have a sense of interconnectedness in all organisms and life on earth, and that the ultimate goal of a person is to join the rest of the initiation in moksha. Additionally, the attribute of the Hinduism that lends well to the statement is that Hinduism is a very hospitable religion that not solitary(prenominal) requires no specific adherence or conversion, it stresses the understanding of other religions as well.If one ascribes to a particular religion, surely that person believes that his or her religion holds for everyone. This person would feel that there is only one god or Supreme be that rules over the universe and all its peoples. In Islam this god is known as Allah in Christianity He is known as Jehovah. This is one argument that could apply to any religion however. In Hinduism on the other hand, the idea of a Supreme Being is much more of an abstract concept rather than a tangible being, and is known as Brahman. The idea that Brahman is the everything or Supreme Reality is what makes the statement everyone is a Hindu a notably pertinent one in relation to Hinduism.Hindus have a sense of interconnectedness that pervades throughout everything in the universe all plants, animals, people, and the cosmos. Brahman is the sacred force that holds everything together is. It is the ultimate reality that is unseen in the karmic cycle of birth and death, called samsara, which Hindus believe we... ...ital to Buddhism.I have shown that the catholicity of Hinduism, its broad sense of welcoming to people of any creed or faith, and its de telephone exchangeized nature are all factors that lend to the assertion everyone is a H indu. The central concept of Brahman in Hinduism as a sacred unexplainable force that ties everything in this world together make everyone a Hindu. In addition, everyone is seen as striving towards the same goal to reach moksha, to shed the bondage of being reborn in a human body in order to at long last attain union with the Supreme Being. Although it could be said that there are 330 Million Gods, there is no acceptance required of these particular deities in Hinduism, only an acknowledgement that there is a Supreme Being. The statement that everyone is a Hindu is a compelling one that is substantiated by the universal ideas and concepts of Hinduism.